Tag Archives: Applied

The Nonplus pertinent to Points: Transcendent Purpose and Mechanistic Scent pertinent to Rule Expanse Inventory clout Impassionedness Programs (Applied Business dealings Realm / Angewandte Marketingforschung)

The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs (Applied Marketing Science / Angewandte Marketingforschung) In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium―i.e. the sheer number of points, miles, or stamps credited for every purchase and … Continue reading